2019 PCA Magazine

PREMIUMCIGARS.ORG JULY-AUGUST 2019 | PCA The Magazine 17 WHY DID PCA DECIDE TO OPEN THE SHOW UP TO CONSUMERS FOR THE DAY? PEARCE: For several reasons. First, this is a way for us to bring a whole new level of excitement to the industry. I can’t tell you howmany consumers tell us on a regular basis how they wish they could come to this event. So, we really want to create something that celebrates the greatness of the industry. Along those same lines, in showcasing the very best of our industry, we also demonstrate how different we are from other nicotine products and industries. Additionally, we thought about how we could do this in a way that enhances the value of our show, both to retailers as well as manufacturers. And one great benefit that comes from inviting consumers in, is we can engage themmore in our grassroots fights against regulation and taxes. REGINA: It’s also for our exhibitors. Our exhibitors are truly amazing. The time and money that they put into the trade show is remarkable. So we wanted to give them an opportunity to highlight their products, with the backdrop of their impressive booths, to both retailers and consumers. There will be no other premium cigar and pipe show in the world that will compare to this. SOUNDS LIKE THAT’S YOUR GOAL, TO MAKE CIGARCON AN UNFORGETTABLE AND UNIQUE ANNUAL EXPERIENCE. PEARCE: That’s right. It’s our hope that consumers come and experience the show in a way similar, though not exactly, like our retailers. Seeing the extravagant booths, learning about new products firsthand, meeting the manufacturers and really creating a strong camaraderie amongst the entire industry. We also hope that retailers will build stronger relationships with their customers, elevating their stores’ brands. And manufacturers will be able to market their products directly to consumers in ways that haven’t been available before. REGINA: And again, this is something totally different for the industry. We want consumers to view this show as retailers do. It’s about the experience. It’s about retailers engaging with their customers and taking their service to the next level. WHAT DOES CIGARCON MEAN FOR PCA? REGINA: Excitement and challenges. The team at PCA is all-in, and promises to deliver an experience that will keep exhibitors, retailers Distributor of Fine Tobacco Products For over 20 years now, Zander-Greg has brought hundreds of popular brands and thousands of products to millions of tobacco lovers all over the nation through our strategic distribution network of reliable industry partners. Aside from our full line of top-selling NAT CICCO cigars, we also carry a good majority of the world’s top tobacco products and related accessories. For more info come see us at booth No. 3154 and receive a Gift! FREE Get your FREE ACCOUNT today and allow us to help boost your profits with our best value tobacco offerings and unmatched service quality. - - [email protected] 888 662 5111 8 ) www.zandergreg.com 0 5 25 75 95 100