PCA Magazine 2022 Show Issue

30 PCA The Magazine | VOLUME 2 2022 PREMIUMCIGARS.ORG W Badge Type Complementary Badge from PCA Badge Cost to PCA per Attendee (What We Pay) Your Cost (What You Pay) Total Value (Your Savings) Industry Partners: Brokers, Distributors, Media, Suppliers Up to 3 free badges $850 $0 $2,550 Retailer Tier 1 (Single Store) Up to 3 free badges $850 $0 $2,550 Retailer Tier 2 (2 Stores) Up to 4 free badges $850 $0 $3,400 Retailer Tier 3 (3–5 Stores) Up to 5 free badges $850 $0 $4,250 Retailer Tier 4 (6+ Stores) Up to 6 free badges $850 $0 $5,100 Tips AN ATTENDEE CHECKLIST AND GUIDE FOR BEING TRADE-SHOW READY. Before the Show Register in Advance (Tip: PCAmembers get a certain number of free badges and may purchase extra for staff for $150 each.) Whether you have one retail location or more than 100, the benefits of attending the annual PCA Convention & International Trade Show far outweigh any reason not to attend. The show is filled with and sponsored by premium tobacco vendors, and when you combine this with the fact that members get free badges, there really isn’t a reason not to attend. The PCA22 has been designed to give retail owners, buyers and managers the opportunity to meet manufacturers, conduct business meetings, network with others in the industry, learn about new products and place orders. Even if you’re running your business on a very small staff and feel like you don’t have the time available to take off, consider hiring temporary help, asking family or friends to pitch in or even close the shop for a day or two so you can attend. Your business will only benefit from it! Once you’ve decided to attend, formulate a strategy that will ensure you get the most out of your time at PCA22. Here are some helpful tips: B Y E R I N R . H O L L A N D FOR GETTING THE MOST OUT OF THE PCA TRADE SHOW