PCA Magazine 2022 Show Issue

PREMIUMCIGARS.ORG VOLUME 2 2022 | PCA The Magazine 31 Stay at the host hotel / Make your hotel reservations. By staying at the host hotel, you get the best access to the show floor and everybody on it! premiumcigars. org/pca-2022/travel Book flights and rental cars. PCA has negotiated extra savings for our members, so be sure to apply these when booking to maximize savings. premiumcigars.org/pca-2022/ travel Make a list. Decide what your primary goals are for attending the PCA22. Which vendors do you most want to visit? Which items do you need most for your business? Which seminars are most important to you? These are just a few questions to ask yourself in advance to help you make the most of your time. See schedule on page 54. Check inventory. Re-check your inventory before you head out. By knowing before you go, you’ll make more effective purchasing decisions which will save you money in the long run and will also help you take advantage of the deals and discounts being offered. Make appointments. If there are key vendors you want to meet with during the show, set up these appointments in advance to ensure you get what you’re coming for. Bring employees. PCA22 is a great opportunity to show appreciation for your staff and give them an opportunity to During the Show Check-In. When you arrive at the PCA22 Trade Show, the first thing you’ll want to do is check in. See check-in times on page 54. When you check in, you’ll receive your trade show badge and the official PCA22 Show Bag. Note: VIP attendees will receive extra perks. Trade show directory. Be sure to snag a copy of the updated show guide and learn more about the industry. Think about who would benefit the most from attending and remember, as a member you get free badges for yourself and your team, so why not take advantage of it? Dress the part. People will take you more seriously if you dress appropriately. Remember, you are representing your company and what you wear leaves an impression even before someone meets you. Bring at least two pairs of comfortable shoes and wear them on alternate days. Walking the show floor can be exhausting so this little bit of planning can make a big difference. Leave extra room in your luggage. Allow enough room in your suitcase to bring back goodies from the show (literature, freebies, product samples, etc.). Each attendee will receive an official trade show bag at check-in, but after multiple days of emptying the contents each night, you’ll need additional storage when you’re ready to go home. directory near the entrance, as this will answer a lot of your questions and help you navigate the show floor. Take advantage of show deals, discounts and exclusives. Check shipping costs and delivery dates and track the orders you place so you stay within your budget. Have digital copies of licenses. If you are a new retail business looking to establish new accounts at the show, it’s a good idea to have the information vendors may require handy so you can quickly get down to business. Take breaks. The PCA Trade Show can be overwhelming. Be sure to allow Always wear your badge. Make sure your badge is always easily visible when you enter the expo center and anytime you’re on the show floor, especially when browsing trade show booths. PCA 2 0 2 2