2022 Tobacco Retailers Almanac

brick & motar cigar shops and lounges are still the backbone of the cigar industry 8 | FIRST ...there are the 3 CORE MARKETING CONCEPTS tobacconists need to know so as to develop and create a store that is unique to them . • Build a strong brand: how you are defined in the eyes of your customers Developing a brand will drive purchase behaviors. It’s not about what you promise your customers, it’s about what you deliver. If what you say is aligned with what you do, then your business will find success. Merchandising helps strengthen your brand • Understand your competition: determine which unique values you want bring to the marketplace • Identify the customers you are after NEXT... LET'S TAKE A FRESH LOOK MARKETING + MERCHANDISING INCREASES CUSTOMERS, MOVES PRODUCT