Fall 2020 PCA Magazine

AUTUMN 2020 | PCA The Magazine 45 sanitation during COVID-19 – Real-time COVID-19 small business resources were updated frequently on our website In April, the PCA hosted two webinars for retail members: – Coronavirus Relief Resources with the SBA – PPP Loan Forgiveness webinar with tax and legal experts to provide insights on how to ensure retailers who received the funds would not have to repay them. AS WE WERE SHUT DOWN and it was becoming more evident that the trade show was not going to be able to be held, the PCA looked for ways to bring the community together in new ways and to find additional resources for our retailers. – In March we launched our PCA Live on our Facebook and YouTube pages. We held over 40 different live shows with more than 20,000 views. – We provided manufacturers with up-to-date retailer contact info to access special show deals and show-only products in lieu of the trade show. – In addition, our payment processing partner launched a 90-day COVID relief package with 90 days of no fees to help our retailers bring in more profits. – We signed new affinity partner, Exact Targeting, to provide free in-store marketing, with additional value to retailers to earn some extra advertising money. PCA EXISTS TO SERVE ITS MEMBERSHIP. We will continue to innovate and advocate on your behalf. While the fight never ends, we anticipate 2021 to be a landmark year for our industry as we build on the litigation successes of 2020 and continue to enhance and create services that will help your businesses grow. 2 0 2 0 Y E A R I N R E V I E W