PCA Magazine Fall 2019

MERCHANDISING The Art of “Advertising moves people toward goods; merchandising moves goods toward people.” - Morris Hite, legendary advertising executive Merchandising is the activity of promoting the sale of goods, especially by their presentation within a store. When done correctly, merchandising can be a powerful marketing tool for any retail business. When products are displayed in an appealing manner, customers are more willing to buy and your brand is strengthened. Simply put, merchandising is creating a strategy that brings in more customers and moves product. B Y G R E G G I R A R D