PCA Magazine Fall 2019

Los Caidos BY ERIN HOLLAND Steve Zengel loves cigars and giving back, and after one conversation at his New Jersey premium tobacco shop, he had an idea that could combine both. Los Caidos, or “The Fallen,” has become Zengel’s life passion and mission. How to Make a Splash BY LARRY WAGNER If we take this year’s PCA show as an indication, standing out in a crowd will never be a problem for A.C.E. Prime. Meet one of the industry’s newest cigar companies. CONT ENTS Show Stoppers BY DAVID WILSON It won’t soon be forgotten. This year’s PCA trade show is certain to change the course of the association forever. The Art of Merchandising BY GREG GIRARD Merchandising is more than keeping your humidor neat and clean. We talked with retailers and manufacturer sales reps on some ideas of how to maximize your merchandising strategies. 40 26 F E A T U R E S ON THE COVER Photo Ilustration by Joe DeLeon 46 32 Like Father, Like Daughter BY BRIAN LEDTKE NBA Hall of Famer Karl Malone recently opened up a cigar lounge in his home state of Louisiana, but if you ask him about his keys to success, look no further than his daughter Kadee. S E P T | O C T | 2 0 1 9 52