PCA Magazine Fall 2019

58 PCA The Magazine | SEPTEMBER-OCTOBER 2019 PREMIUMCIGARS.ORG T A Vision of Success THERE’S ALWAYS MORE than one way to find business success, but for my business, Norwood Royal Cigars, there are a few elements that I’ve found are essential to a healthy bottom line. First, when dealing with the tastes of regular customers, my goal is to cater to those who are my true regulars. What I mean by a “true regular” is someone who buys several boxes a month or is a very frequent buyer. These customers are highly profitable, as they know their cigars and understand what they are buying. These true regular customers are also willing to try new brands that match their cigar buying profile. | BY V I CK SHAH , No rwood Roya l C i ga r s , Ch i cago The Tobacconist For this customer, you want to keep a generalized inventory that meets their needs, as well as cater to the local market. Each region and location has customers with different tastes and requirements. Traditional retail stores need to establish a loyal following of customers and cater to their needs in order to be successful. The second element of success in retail is managing inventory. It’s important to always make sure inventory is maintained and work with your suppliers/vendors to find