PCA Magazine Show Issue 2021

PREMIUMCIGARS.ORG SHOW 2021 | PCA The Magazine 17 image, an animation or a video. Many of our partners showcase cigar and accessory brands they want to promote. I've also seen funny quotes about cigars and photos and videos of past events. It's really up to the retailer to decide how best to use it, based on their marketing needs. What kind of content are you curating? When we defined the content we deliver, we first thought about what we'd like to see ourselves in a lounge when we smoke (e.g., nice videos, educative content, nothing that would disturb our activity, just a few advertisements and a lot of non-branded content). We have a photographer and videographer that are regularly creating new content from tobacco fields and cigar factories. We show all stages of the premium cigar making process. We update the content frequently to keep it fresh and captivating, and the content is broadcast without sound so as not to distract the audience. Where are you located now? We are located in selected premium cigar stores and smoking lounges in 22 states, and we’re ready to expand our network of partners. We’re adding locations every month. Is there a contract? Yes, we require a two-year contract, but again there are no costs to the retail tobacconist. Our revenue comes from advertising. We just ask that once we set up the system, it be used properly with the content we provide. How about technical support? Is there on-going support for questions or technical issues? Absolutely. We’re here to support all our partners. If you have any questions or concerns, simply contact us directly. As an Affinity Partner with PCA, do PCA members get any special deals? Yes! What we’ve offered to PCA members only is the capability of promoting other businesses within their media slots. So, for example, they could offer one of their 10-second slots to a local business to advertise and presumably get a return either in trade, discounts or a straight fee. Non-PCA members are only allowed to advertise their own business when using the system. How do PCA members get in touch with you? They can contact us directly at 469.682.3516, by email at info@exact-targeting-group. com , on our website exact- targeting-group.com , or by visiting our booth #668 during PCA 2021, as we will be in Vegas. P C A A F F I N I T Y P R O G R A M