PCA Magazine Show Issue 2021

34 PCA The Magazine | SHOW 2021 PREMIUMCIGARS.ORG S H O W AT T E N D E E C H E C K L I S T PCA 2 0 2 1 S H O W A T T E N D E E C H E C K L I S T PRE-SHOW Pre-register for the show Conduct inventory audit Count facings in humidor Schedule show appointments with current manufacturers Make preliminary list of booth visits Establish a budget/purchase strategy Fill out order forms Don’t forget your digital or print registration confirmation Remember to pack masks Bring comfortable shoes Bring extra baggage for returning cigars NOTES SHOW Learn: Take advantage of educational seminars Time management: Keep your appointments Take notes Pace yourself Leave time for reconnecting (balance business and fun) Hydrate Bring it home and think about it Get involved—join the PAC/join your state association Strengthen and build relationships with fellow retailers and manufacturers NOTES POST-SHOW Review notes Test cigars—establish a loyal customer panel Follow up with manufacturers Make final purchasing decisions Sell some cigars NOTES