PCA Magazine Show Issue 2021

CONT ENTS PCA 2021 Schedule and directory for the industry’s premier premium cigar and pipe tobacco event of the year. Plus, a list of show-only specials from participating manufacturers. 54 Cigar Lockdown BY WILLIAM C. NELSON & GREG GIRARD A TV-style online selling model from La Palina is born of pressing need, and seems likely to endure even after the pandemic ends. 36 F E A T U R E S ON THE COVER Illustration by Joe De Leon The Illusionist BY LARRY WAGNER Dion Giolito of Illusione Cigars shares his philosophy and vision for one of the elite boutique cigar brands on the market. 42 S H O W | 2 0 2 1 30 Navigating the Show BY GREG GIRARD Maximize your time and get the most for your business with these show tips.