PCA Magazine Show Issue 2021

I N - D E P T H 16 PCAAffinity Program: ETG Exact Targeting Group aims to help premium cigar retailers provide a better experience for their customers through a digital signage platform. 20 What We’re Smoking Touching base with member retailers around the country to see what’s smoking in their neck of the woods. 22 The Blend: Curamus The boutique brand of Hiram & Solomon Cigars offers a brawny addition to its growing portfolio. 26 The Blend: Laranja Reserva Inspired by his favorite color and a unique Brazilian wrapper leaf, Erik Espinosa creates a signature cigar. CONT ENTS 54 80 PCA C O L U M N S 48 The Tobacconist Josh Evarts learned a valuable business lesson early in his career: It pays to be likable. 50 The Pipe William Nelson checks back in with pipe retailers and pipemakers as the pandemic’s hold weakens. 52 The Industry Jarrid Trudeau shares some trade show tips for the manufacterers attending this year’s PCA event . I N E V E R Y I S S U E 08 Editor’s Note 18 In the Humidor 10 News &Notes 80 Five Questions D E P A R T M E N T S 26 S H O W | 2 0 2 1