PCA Magazine Summer 2022

PREMIUMCIGARS.ORG VOLUME 3 2022 | PCA The Magazine 33 month that online vendors cannot competewith. “Peoplewant the experience,” saidKathleenKelly. “Even if you charge $10 and you get a cigar and do a little bourbon tasting to bring people into your store. You need to figure out what works for you and your location. For us, we show UFCfights.We found a niche, so people come towatch theUFC fights, and it’s been very successful for us.” At theGovernment Affairs seminar, a feeling of well- deserved joy permeated as United States District Judge Amit Mehta’s rulingwas discussed. Noting that the FDA’s decision to regulate cigars was “arbitrary and capricious,” JudgeMehta agreed with the plaintiffs on the case A B R I G H T F U T U R E