PCA Magazine Summer 2022

Protecting the Leaf BY WILLIAM C. NELSON Some manufacturers see the effects of climate change and are proactively adjusting their approach to growing healthy tobacco. CONT ENTS Holiday Readiness Guide BY ERIN R. HOLLAND Ready or not, the holidays are coming! So how to best maximize profits during this season of giving? Being prepared and creative is a good place to start. Selling Pipes 1.0 BY LARRY WAGNER There is a difference between carrying pipes and selling pipes. Understanding the distinction can transform your dead inventory into profit. 46 36 F E A T U R E S ON THE COVER Illustration by Joe De Leon 30 41 A BRIGHT FUTURE BY GREG GIRARD Success in the courts, and on the showroom floor, has PCA focused on what lies ahead. V O L U M E 3 | 2 0 2 2