PCA Magazine Summer 2022

H O L I D A Y R E A D I N E S S 2 0 2 2 G U I D E new season is upon us, and as a retailer, you know I’m not just talking about fall. With recent supply-chain shortages and shipping delays this year, the holiday shopping season is getting a much earlier start. In fact, by the time you read this, I wouldn’t be surprised if you’ve already had shoppers come into your store looking for holiday gifts! While the holiday season is expected to be anything but business as usual, one thing is for certain: The buyers are coming—and many are planning to spend big! So, whether you’ve been planning for months or are just getting started, this guide will help you prepare to slay the season! B Y E R I N R . H O L L A N D A 40 PCA The Magazine | VOLUME 3 2022 PREMIUMCIGARS.ORG FOR EVEN MORE HOLIDAY SELLING TIPS, GO TO premiumcigars.org/news