PCA Magazine Winter 2020

The Midas Touch BY LARRY WAGNER Daniel Marshall thought his 24-karat gold cigar would be a unique touch for his custom-made humidors honoring the movie Scarface . Little did he know it would become a worldwide luxury phenomenon. An Open Letter FROM THE PCA BOARD 2020 is going to be a defining year for our industry and PCA will be fighting hard for you every step of the way. CONT ENTS Inventory BY WILLIAM C. NELSON It’s probably the most crucial component to building a business and cash flow, and it can also be the most challenging. Rocky Mountain Refuge BY LARRY WAGNER Stag Tobacconist in Colorado is a full-service tobacco shop with a throwback touch. 44 10 F E A T U R E S ON THE COVER Photo Ilustration by Joe DeLeon 34 40 A Solid Foundation BY ERIN HOLLAND For Nicholas Melillo, the only way to build a cigar brand is to start with the seed and organically make the business grow. W I N T E R | 2 0 2 0 50