PCA Magazine Winter 2020

I N - D E P T H 22 The Blend: Fratello Navetta Inverso Putting a unique twist on his original Navetta cigar, Omar de Frias creates a new taste profile. 26 The Blend: Antigua Esteli Segovias Named for the tobacco-growing lands of Nicaragua called Las Segovias, this cigar defines the flavors and essence of a country. 30 The Blend: J.C. Newman The American American-made and honoring the company’s 125th anniversary, this cigar takes its inspiration from tradition. 54 Outside the Cigar Box: The Power to Make or Break your Business Staff scheduling and training influence your inventory control. All of it connects to profits. CONT ENTS 30 64 PCA C O L U M N S 56 The Tobacconist Phil Ledbetter says try an in-store Top 25 list and watch your sales soar. 58 The Pipe William Nelson pays homage to the corn cob pipe— its place in our history and in our pipe businesses. 60 The Industry Jarrid Trudeau offers his insights on the importance of inventory management. 62 Last Word Luciano Meirelles of A.C.E. Prime argues it’s good business to put family over profits. I N E V E R Y I S S U E 08 Editor’s Note 64 Events 12 News &Notes 72 Five Questions 20 In the Humidor D E P A R T M E N T S 26 W I N T E R | 2 0 2 0